Book Cover Design

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A summary

With over 25 years’ experience in book cover design, the multiple award-winning SpiffingCovers creative team understand what it takes to make a book sell. Whatever your genre, you will be competing for sales and since your book cover is your shop window, it absolutely must be an effective sales tool as well as a stunning piece of art. Whether on Amazon, iBooks or in Waterstones, your book cover will be seen before a reader even gets to page one, so it needs to look like a best-seller. In fact, your cover is page one of your book and it needs to be commercially aware, bespoke, authentic and must resonate with your potential readers at a glance.

A little deeper

The design of your book cover is one of the most important elements of your self-publishing project. Everything you do to market your work, from Facebook and Twitter to writer’s forums and events will lead back to this, ideally, creative masterpiece. But a cover must be more than simply creative; it needs to be commercially aware. When you’re not there to explain to someone how good your book is, it’s your cover that will be speaking for you and telling your potential readership whether you’re a serious author or a half-hearted dabbler. It’s astonishing how many authors are willing to sabotage their own success by choosing not to have their book cover designed professionally. Since authors are not necessarily marketers and will often overlook this essential item, it can be to the detriment of their entire book sales career. After months, if not years, of creating world class content, it’s the cover that then conveys the nature and quality of this content. Without it, you create a ‘dead-end’ in your marketing. Browsers will be turned into buyers when a cover engages and inspires, and it’s at this crucial point that a well designed book cover does it’s work.

“I cried with joy when I saw the cover”

Helen Fuller, author of The Internet Party

It’s a myth that top-tier book cover design is only available to traditionally published authors. Indeed, the most creative and commercially aware cover design talent is to be found in the self-publishing arena. Companies such as ourselves, who are passionate about the artistry and application of cover design are able to interpret your content in a way that you may not have imagined, and one that is specifically designed to sell your book to a known demographic. We will create a work of art that accompanies and compliments your careful authorship, engaging your potential customers and supporting your profile as an author who works to the very highest of standards.

In terms of pricing, we charge £390+vat for fully bespoke artwork, including spine, back, barcode generation and print-ready files, with unlimited revisions included in the fee to guarantee perfection. If your book is on sale for five, ten, or twenty+ years, how many times will the cover need to make that crucial first impression? SpiffingCovers has an exemplary track record for promoting authors’ commercial success via creativity in book design, and make no mistake, your book will be judged by its cover, regardless of the quality of the work inside, and your sales will directly reflect that judgement. Take a look at our cover portfolio page for some samples of our award-winning covers.