The diversity of production and publishing options available to authors of children’s books can be mind-boggling. But despite the many considerations to be made, such as style, format, sizing and illustrators, variety is definitely a good thing. What constitutes a great children’s book is often a very personal thing. If you were to ask 100 people what their favourite childhood book had been, you may well receive close to 100 different answers. You may just as likely receive a question in response … “which part of my childhood do you mean?” Whether you are aiming to self-publish a picture book for small children, a colouring book for 7-10 year olds, or an epic new adventure story for teenagers, your book’s success demands that you engage with young minds and excite their expectations.