A little deeper
The design of your book cover is one of the most important elements of your self-publishing project. Everything you do to market your work, from Facebook and Twitter to writer’s forums and events will lead back to this, ideally, creative masterpiece. When you’re not there to explain to someone how good your book is, it’s your cover that will be speaking for you and telling your potential readership whether you’re a serious author or a half-hearted dabbler. It’s astonishing how many authors are willing to sabotage their own success by choosing not to have their book cover designed professionally. Authors are not necessarily marketers and will often overlook this essential item, to the detriment of their entire book sales career. After months, if not years, of creating world class content, it’s the cover that then conveys the nature and quality of this content. Without it, you create a ‘dead-end’ in your marketing. Browsers are turned into buyers when a cover engages and inspires, and it’s at this crucial point that a well designed book cover should do it’s work. Take a look at our cover portfolio page here for some samples of our award-winning covers.